Whether you’re a bank or an insurance company, customer service is important to your business model. We want to help you empower your employees to confidently guide non-English speaking customers to the resources they need from your company.
That’s why we’ve created a new resource that breaks down the issues and solutions for communicating effectively with your LEP customers.
There’s a big, potentially untapped market—25 million US residents don’t speak English very well. And they’ve reported that, given a choice between buying two similar products, 76% of customers will choose the one with information in their native language. The CSA Research article, “Fortune 500 Companies that Invest in Translation Report Higher Revenue,” notes that expanding translation budgets made businesses 1.5 times more likely to report an overall revenue increase.
Once you decide you want to provide language services to current or potential customers, you’ll need to choose how to deliver interpretation or translation services (interpretation refers to spoken or sign language; translation is written).
For interpretation, you can either hire and vet bilingual agents, or choose an interpretation vendor. We discuss the pros and cons of both approaches and how to ensure the best quality interpretation.
Translation options are broader—far more than document translation. There are many different resources that a translation vendor can help you with so you can market effectively to the LEP population.
Translation companies like CyraCom can often help with:
Check out our resource, “How to provide excellent customer service to LEP customers.”